RUHL is not just a brand name; it’s a powerful tribute to my father who has taught me that anything is possible with hard work and determination. 

​

Ruhllah Lahli, my father, escaped the Soviet invasion of Afghanistan and rebuilt his life as a refugee in America. He instilled in me the belief that dreams can become a reality. 

​

After my father's passing in 2020, I transformed my dream of creating a fashion brand into a reality- as a lasting homage to my father who inspired me. 

There is no golden RUHL in life, only the belief that with enough perseverance, anything can be achieved. 

​

Here’s to you, Pop- this one’s for you.